Toledo NIL collective Friends of Rocky becomes first MAC collective

Toledo is the first MAC school to have a NIL collective. It’s called Friends of Rocky, referencing the school’s mascot, and it will support Toledo Rocket athletics. Friends of Rocky has a board of directors, while Toledo businessman Cleves Delp will chair the collective.

The group said it’s hoping to set the market rate for collectives in the MAC. For now, that going rate appears to be $1 million a year. It’s not a small number by any means. But it does pale in comparison to the $13 million that Ohio State head coach Ryan Day is looking for.